Concept

Concept and strategy that gives direction

Before marketing, you need to know what you are saying, to whom and why. We build the foundation — brand, strategy and concept — that makes everything else fall into place. This is where the direction is set and the big decisions are made.

Some of our clients

Brand strategy, branding, marketing strategy, prototyping and product design — we create the strategic foundation that makes your marketing and content accurate.

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Marketing strategy

Goals, audiences, messages, channels and budget in balance. A simple plan that can be followed and measured.

Audiences

Positioning & Messaging

Channel strategy

Budget & KPIs

Test plan & experiment

Measurement & Report

Branding

Positioning, identity and tonality that hold together in all channels. An expression that feels right and makes selling easier.

Positioning

Brand platform

Identity & Logo

Tonality & Message

Naming & Tagline

Brand book/guidelines

Prototyping

Clickable prototypes show function and feel. Quick feedback early reduces risk and shortens the path to the right solution.

Wireframes

Clickable prototypes

User flows

User tests

Copy in context

Handoff & Specification

Product development

We design products that balance business goals, user needs and technology. From insight and concept to finished solution.

Product strategy

Design systems

Design for scalability

Artworks

Working with Point was smooth from start to finish. They translated our vision into a well-crafted, strategic website that truly reflects Assefa Communications and strengthens how we present ourselves.

Lili Assefa

Founder, Assefa Communications

“Point designed and built our website from the ground up and has since been a long-term partner in our continued development. Through close cooperation and a deep understanding of our offering, they ensure that the website is constantly being improved and developed in line with our needs.”

Arvid Tuvlind

Marketing Manager, Not Just Post

“The team built our web from the ground up and has been a central part of our continued journey ever since. They engage as if they were part of our own team, combining technical precision with strategic thinking in both further development and email marketing.”

Tobias Skogqvist

Founder, Shirtonomy